About Buncha Vets
Built to reconnect veterans through fishing, fellowship, and purpose.
Buncha Vets is a veteran-founded organization focused on improving the physical, mental, and emotional well-being of veterans through therapeutic fishing experiences across the United States. The mission is simple: create spaces where veterans can step outside daily pressures, spend time on the water, and build community with people who understand.
Led by founders Michael and Whitney Mullins, the brand combines veteran leadership, outdoor recreation, and practical fundraising so support can turn into real experiences for veterans and their families.
Mission statement
Enhance the health and well-being of veterans and their families through fellowship and fishing.
What Buncha Vets stands for
A mission designed for long-term impact
The business plan points to a focused model: use partnerships, community support, and merchandise revenue to create restorative outdoor experiences for veterans.
Veteran-founded leadership
Buncha Vets was founded by Michael and Whitney Mullins in Richmond, Kentucky, with the mission of creating meaningful experiences for veterans through fellowship and fishing.
Healing through the outdoors
The organization is built on the belief that time on the water can support physical, mental, and emotional well-being by reducing isolation and creating real connection.
All-inclusive support
The long-term goal is to make fishing trips accessible at no cost to veterans by helping cover travel, lodging, meals, licenses, and guide support.
Growth plan
From regional partnerships to national reach
Buncha Vets is starting lean and community-driven, with a roadmap focused on steady expansion and deeper veteran support.
How the mission is funded
A diversified support model
The plan combines direct giving with brand revenue so Buncha Vets can grow sustainably while keeping the veteran experience at the center.
Why it matters
More than a trip
Buncha Vets is positioned as a movement to help veterans reconnect with each other, rediscover purpose, and experience the healing power of nature in a setting built around trust and camaraderie.